Research On Operation Strategy Of Customer Service Orientation In Jin You Coating Equipment Manufacturing Enterprises

Jin You coating equipment manufacturing Enterprises is mainly engaged in allkinds of coating production line, coating equipment, spray paint equipment, vehiclerelated non-standard engineering projects such as design, manufacture, installationand after-sales service of joint-stock enterprises, is the domestic earlier begin to enterone of coating equipment manufacturing firms.With the rapid development ofmodern industry, the company is facing the market competition is intense, the coreproduct homogeneity serious, the plight of the market share reduced year by year,This thesis through analyzing the industrial features and program constructioncharacteristics of Jin You Coating Equipment Manufacturing Enterprises, Analysis ofthe traditional company strives for the survival by the quality of the problemsexisting in the way they operate, thus formulated the new differentiation strategy,customer service oriented operating strategy.Through analysis of corporate resources, capabilities, etc, summarized proposedstrategic gap between the company’s existing operations and customer serviceoriented operating strategies, analyzes the factors that need to change and improve.By summing up and analysis, Jin You in the operational aspects of the disadvantaged,the proposed enhanced consciousness of products and services, proper use of newmedia, new information technology system to improve customer service quality inproject implementation and use phases, by improving customer satisfaction to getconsolidation of existing customers and win new customers, increase sales while obtaining more profit, aim to create competitive differentiation strategy.This paper carried a whole in terms of service, service operations, operationalprocesses, customer service, strategy implementation and other studies, thecombination of good customer service and operations, the company developed acustomer service-oriented operating strategies. Then from the Angle of the pre-salecustomer service and operational strategy of two aspects of the company’s overallstrategic planning are analyzed.With project management three control three a coordination of the company’soperations in the key processes of "construction" in person, machine, material,method, and other aspects of management and control, the development of theimplementation of programs, measures and implementation plan, the formation ofspecific operational planning; discussion and analysis of product/servicemanagement and information management strategy to protect development plan.