Research On Fresh Agricultural Products Circulation Patterns Of Heilongjiang Province

Agriculture is the first industry, the relationship between the degree of development of the national economy and people’s livelihood, the eleventh year of the central file no. 1 continuous focus on "agriculture, rural areas and farmers", you can see the importance of agriculture in our country. Produce is derived from the primary products of agriculture, it is necessary in People’s Daily life, and the fresh agricultural products and the most strongly linked to People’s Daily lives, to ensure the people eat three meals a day in the meat, eggs, milk, the supply of vegetables and fruits, has significant status in the whole agricultural industry structure. Agricultural development of Heilongjiang province in the national influential, it is the important production base of fresh agricultural products. But with the rapid development of economy and the progress of the society, a structural imbalance of supply and demand of fresh agricultural products, people put forward higher requirements for fresh agricultural products circulation. Heilongjiang province existing fresh agricultural products circulation mode is the traditional circulation mode than major, and low level of farmers organization, the low degree of standardization of agricultural products, and the level of logistics development lags behind, the lack of the modern way to trade problems, these problems are brought to the development of agricultural industry in Heilongjiang province. Therefore, of the fresh agricultural products circulation mode is studied in Heilongjiang province, this paper has important practical significance.First, the definition of fresh agricultural products and on the basis of the concept of fresh agricultural products circulation mode, through field investigation and found that the fresh agricultural products wholesale market in Heilongjiang province has developed rapidly, diversification of circulation development, constantly improve logistics infrastructure and achieving progress in fresh agricultural products circulation system construction; Sums up the present fresh agricultural product circulation pattern in Heilongjiang province including wholesale market as the core, the farmer’s market as the core, with a supermarket as the core of the three main circulation mode and the farmers’ professional cooperatives as the core, with leading enterprises as the core, logistics enterprises as the core of the three kinds of auxiliary circulation patterns. Secondly, based on analytic hierarchy process(AHP) find Heilongjiang fresh agricultural product circulation pattern development factors that affect the number of leading enterprises in agriculture is the main influence factors, the number of cooperatives is the second big influence factors, the number of green food certification is the three major factors which influence; and to use principal component analysis method analysis of Heilongjiang fresh agricultural products circulation mode development trend and modern "single binary type circulation mode will replace the traditional" double section ternary "circulation pattern. Finally, according to the actual situation of Heilongjiang province, combined with the fresh agricultural products circulation patterns in the developed countries experience for reference, put forward the developing direction of fresh agricultural products in Heilongjiang province distribution countermeasures including the development of modern circulation mode, improve the degree of organization of farmers, accelerate the standardization process of fresh agricultural products, strengthen the logistics infrastructure, and vigorously promote the application of advanced trading mode, full play the government functions.