Research On Mobile Terminal And Data Traffic Marketing Based On Social Network

With the rapid development of communication industry in more than 10 years,the user of mobile phone has been very popular.The innovation of 4G communication technology and intelligent mobile phone,has promoted the development of the communication and Internet technology.Mobile Internet era has arrived.This paper reviews the development of the telecommunications industry,from the operator to the fusion process of evolution and development of communication technology,analyzes the characteristics of the development of the mobile Internet era,analysis of the transformation and development of telecom operators in the mobile Internet era,focus on business model innovation.From the development of the Internet social network,the paper analyzes the characteristics of the information age groups of users of information communication,interpersonal communication aspects,from the perspective of business marketing,the paper analyzes how mobile operators use the social network of consumer groups to influence the consumption habits of marketing possibilities and mode of operation.In this paper,taking Rugao mobile as an example,this paper analyzes the use of WeChat,which is currently the most popular mobile social networking applications to carry out the work of terminal and data traffic marketing.