Research On The Development Strategy Of Tianjin SN International Freight Forwarding Company

In accompanied with the rapid development of international trade,international freight forwarding industry obtains an unprecedented prosperity.The traditional development advantages has been lopsided, such as low-cost labor advantage, natural resources, huge market or unique technology. The industry reduce barriers to entry,market competition leads to price transparency, the shipping company’s bargaining power enhance and extend the scope of business, customer demand for goods transportation service pattern change.All of these factors bring huge impact of international freight forwarding industry. Under the new situation, how to develop future-oriented development strategy has become the focus of attention for the international freight forwarding companies. This paper, adopts a variety of methods, research and analysis demonstrates the Tianjin SN International Freight Forwarding Company’s strategic orientation and choice, and proposed the method and guarantee for the implementation of the strategy.The thesis’ s study aimed at providing some useful lessons to Tianjin SN International Freight Forwarding Company’s strategic management improvement.Firstly,this dissertation describes the backgrand of Freight Forwarding industry,such as the role of international freight forwarders, the expanding of service model,the advantages and disadvantages of development.Secondly,this dissertation analysis the macro environment in which Tianjin SN International Freight Forwarding Company is involved in with the method of PEST,analysis the state of competition in the industry with Porter’s Five Forces Model.In the part which followed the dissertation analysis the life cycle of the international freight forwarding industry.For the internal environment analyze,this article a detailed introduse of the main terms of company profiles, business presentation, organizational structure, human resources,management capability.These analysis and researching provides trustworthy basis for us to solve the problem of Tianjin SN International Freight Forwarding Company’s development strategy.Then,it makes the comprehensive analysis through SWOT analysis,confirmed the basic strategy orientation and then it presents the strategy targets and strategy combination of Tianjin SN International Freight Forwarding Company.Finally,therr is a discussion to ensure the strategy could be implemented,It gives us aseries of suggestions in the aspects of strategy expension,strategy alliance and management of finance and manpower. Hence it forms the complete developing strategy system of Tianjin SN International Freight Forwarding Company.