The Knowledge Staff Loyalty Factors And Promotion Strategies Of A Company

China families facing huge base, auto parts enterprises in the broad market space, high profit margins to attract, participate in more and more foreign suppliers, including the world famous Multinational Corporation, and some veteran or new domestic enterprises. These players have to take suitable way to develop Chinese market, in order to potential market in the world biggest auto parts China gain the maximum benefit. Now the sources of competition still lies on the knowledge workers compete for resources, for the goal by a number of the pursuit of market share (market share) to the quality of market share (the number of loyalty of knowledge employees), improve the knowledge workers loyalty to enhance the core competitiveness of enterprises to in the fierce competition talent showing itself significance.Knowledge workers have their own unique way of thinking, many aspects of his values, and other personal needs and personality are reflected and non-knowledge workers have a big difference. Thus, A knowledge-based companies in order to retain talent, in other words to get A’s loyal knowledge workers must study the characteristics of knowledge workers in the company’s long stay, and their requirements, and only really know they need to break the traditional staff management mode, synchronous development contemporaries improve, with the idea to develop a new era of knowledge workers to solve the phenomenon of loss of corporate knowledge workers from nature.Based on the background of A company, the A company’s external environment, analyzed the market status, characteristics, domestic and foreign auto parts industry competition situation and development trend, the advantages, disadvantages, opportunities and challenges of development of business of A company, the necessity of promoting the knowledge workers loyalty of A company. Secondly, starting from the knowledge staff loyalty theory, analyzes the knowledge staff loyalty value and significance, and the current situation of A knowledge staff loyalty review, analysis of the four factors of knowledge staff of A company loyalty, brand influence, social environment, company integrity, employee satisfaction. Again, in the A four knowledge workers loyalty based on the analysis of influencing factors, the external improve knowledge workers loyalty A implementation strategy, Finally, according to the A company in order to carry out and implement the internal security measures taken in its external strategy are discussed.