Study On The Development Strategy Of Luohe Mobile Phone Internet Business

With the development and popularization of mobile Internet application of intelligent mobile phone constantly, mobile phone communication in the mobile Internet era, in the completion of the reorganization of telecom enterprises,3G network continues to improve, facing China’s mobile communications market competition will be increasingly fierce. In the past two years, mobile phone communication market gradually saturated, mobile phone customer growth rate began to slow. At the same time, data business started in a burst of strong growth momentum, pulling into the important driving force of the company sustainable revenue growth. In many data business, the development speed of traditional data services were decreased in different degree, but the mobile phone business is thriving, maintained a strong momentum of growth, has become a shining star in data service, mobile phone Internet business has become one of the important direction of Mobile Corporation management strategy. China Mobile and the huge organization, the center city to occupy a considerable proportion, Internet business marketing mobile phone to small and medium-sized city, is of typical significance, can better promote the development of mobile phone online business, the Mobile Corporation as a whole Internet business development faster,4G rich reserves of resources coming, always keep the advantage, active position in the future competition.The theory and method of this paper will use the economics, management, marketing and other related research, small and medium-sized cities of Luohe City, with the development of mobile phone online business in Luohe area, is widely put forward how to surf the Internet to mobile phone in Luohe local business, and the development of relevant marketing strategies, to provide help and guidance expand to other small and medium-sized city mobile phone Internet service.The main results of this thesis, Luohe mobile should give full play to the customer scale advantage and resource advantage, in reference to the social media marketing theory knowledge, around the4P transformation and development strategy of Luohe mobile phone Internet service, through the development of G3terminal services to improve, optimize tariff system to enhance customer reputation, cooperation and innovation of marketing channel optimization so, fully tap the potential of mobile phone Internet service, speed up the popularization rate of mobile phone Internet service, improve the mobile phone Internet old customer value, make contribution more mobile phone Internet business income, promote the development of Mobile Corporation to achieve faster and better.