Execute On Brand GT-S Marketing Strategy Of Global Timing International Watch Co., Ltd. In The Environment Of MG

Management simulation course, mangament game was created by Carnegie Mellon University (CMU) of America, simulates a typical multinational marketing competition environment with a multi-national team of MBA students’ participation. The students mainly come from the United States, Japan, Ukraine and China etc. The whole software environment contains several different Universe, each Universe includes5worlds, and there are five companies to participate in the competition each world. Each team will be participating in a simulated operation of transnational corporations of world wrist watch industry; respectively, with two different production plants, which produce two different series of production sold to six target markets, including:Japan, China, the United Kingdom, Germany, Mexico and the United States. In the course,5-6MBA students simulated an executive management team of an international corporation. By3-year simulated operation, it trains MBA students analyzing and forecasting ability in competitive environment, team management and cooperating ability, functions management and presentation ability. And, it improves the students to obtain necessary skills as an executive manager of a company.In20116students of2009NEU MBA Ⅱ founded Global Timing International Watches Corporation (GT) for the simulation, GT as one of the virtual companies that participate in MG is in W01F5. I am in charge of the low-grade watch GT-S’s marketing strategic management and implementation as the company’s CMO during2011to2013.On the basis of the management from2011to2013simulated by GT Company, the article expatiates the market managing job, including analysis with the company’s historical data, analysis to the behavior and the decision of competitors, formulates and implements of company’s marketing strategy in the market; summering and analyzing managing process under the instruction of management theory; discussing some issues concerning strategy management and marketing strategy in the real situation. Through the implementation of this program, the MBA students in this game can make progress in a lot of aspects, including the skill of team management and cooperation, management skills and self-presentation ability; the comprehensive application of theoretical knowledge, the ability of summarizing and analyzing and strategy management etc.