Business Plan Of REIDY Gardening Supplies Co. Ltd

Gardening supplies industry is developing gradually along with the developmentof horticulture industry. It plays an important role in improving people’s livingenvironment. As the gradual strengthening of people’s environmentalconsciousness, gardening supplies industry has been booming in the world. New Zealandis a famous horticultural country and the environment of NZ is so beautiful. The title of"The last piece of pure land in the world "is mainly due to the government’s strongawareness of environmental protection and greening. The development and strengtheningof the horticulture industry will bring increased demand for horticultural products. NewZealand manufacturing industry is very weak, and the majority of machinery andequipments are imported from abroad to meet the domestic demand. Thegardening equipments of United States of America and Germany have been occupyingthe main horticultural products market share in New Zealand. Horticultural productsmanufacturing industry in China developed slowly in the early stage, but in recentyears, with the powerful growth of world gardening supplies industry, it has been rapidlydeveloped. China has been the “world plants” to the foreign gardeningsupplies brands for many years, at the same time, China’s own gardening products brandemerged. The quality and performance of Chinese brand has gained the acceptance byabroad market, at present, Chinese gardening supplies brands are competitive enough toenlarge their New Zealand area market shares.In this paper, by analyzing the status of gardening supplies industry,the new situation of trade between the two countries, New Zealand economicenvironment, New Zealand market capacity and competition situation, marketingstrategy and other aspects, a business plan was developed for the REIDY gardeningsupplies Co., ltd. The analysis results show that: the demand for horticultural products inNew Zealand is great and the market of full of opportunities. Althoughthe competitive products from other countries, but REIDY company will be able to hold a space in the market and realize the expected return as long as REIDY company clearmarket positioning, broaden the sales channels with excellent quality and reasonableprice products. Through the budget, REIDY Company will invest RMB1million to be asthe investment capital, and the estimated investment recovery period is three and a halfyears. So it is a less investment and stable income venture investment project.