Research On The Marketing Strategy Of Lu Sen Company

Gardening supplies is the main product in gardening activities, it’s a key link ingardening industry chain. With the rapid development of economy in our country, thenational life level unceasing enhancement, the continuous improvement of livingconditions, the development trend of natural and ecological environment, great spacefor horticultural products consumption. In addition, the economy is relatively developedprovinces and cities in recent years is also increasing investment in urban greeningreform, further promote the needs of domestic horticultural products.Demand must lead industry competition. Of strong and gardening supplies inrecent years, some foreign companies have also speed up the pace of investment indomestic factories, with many of the original domestic garden supplies manufacturingenterprises compete, resulting in the domestic market competition means andincreasingly competitive environment and cruel. How to stand out from competition,how to keep the enterprise sustainable development, becomes the multitudinousgardening supplies domestic enterprises must be faced by thought.Research of this paper is under the above background, based on the industryrepresentative in Shanghai green’s corporate development model, a strategic view, basedon the related theory, further study of the green, facing the market opportunities andchallenges, and then put forward from the Angle of marketing level green idea, thecompany’s marketing strategy and implementation of security, for the green, thecompany’s future sustainable development to provide scientific decision basis.