Haoxiangni Jujube Co.Ltd Development Strategy Research

With the development of modern social life rhythm accelerate, people’s livingstandards have been improved. The traditional sense of the "three meals a day" isno longer popular, the pursuit of brand and health has become a fashion, people willpay more attention to taste, appearance, nutrition and function in the selection offood. Therefore, now people more value the green and health food. Jujube canimprove human immunity and inhibit cancer cells, prevent gallstones. Jujube is richin calcium and iron, has an important role in the prevention and treatment ofosteoporosis, anemia, especially suitable for the elderly and young people, jujubedeep processing products have more nutritional value and medical value,Therefore,it has broad market prospects. Haoxiangni Jujube Co.Ltd is a companyengaged in Jujube processing，sales and planting and one of the jujube industryleading enterprises, by virtue of the ability of product innovation, brand advantage,industry chain vertical integration advantages it has become jujube productsindustry leader. after10years of accumulation, the products of Haoxiangni hasbecome an important option for people’s daily consumption and gifts. HaoxiangniJujube Co.Ltd has formed a relatively complete series of products, the mainproducts have ten series, a single product reached more than230, at present theenterprise has covered the various provinces and cities nationwide by openningstores in way of their own marketing network, the current market share of theindustry is number one. Haoxiangni Jujube Co.Ltd entered the jujube market inearly time, in the course of development, environment of competition is more andmore complex, the pressure of competition is increasing, the strategy of Haoxiangniwill be the key factor which can decide the prosperity and development ofHaoxiangni.In this paper the research content is the strategy of Haoxiangni Jujube Co.Ltd.firstly,company’s environment and its capacity are reviewed, secondly, SWOTanalysis and five forces model of competition are used to find the restriction matrix,in the next step, Enterprise development direction was determined by weighing theopportunities and threats, advantages and disadvantages of the enterprise, andestablish a set of scientific, operable strategic plan, hoping that through my effortsit can provide some theoretical guidance and practical reference for thedevelopment of Haoxiangni Jujube Co.Ltd...