Hebei Xing Zhou Jujube Industry Limited Company Marketing Strategy Analysis

Today,with the rapidly changing situation of the economy,the development and implement of the marketing strategy is the key for the enterprises to make progress in a market economy,which determine the prospects for the development of enterprises and future directions.In recent years,the agricultural juice drinks are gradually coming into people's vision,favored by the majority of customers.However,as a branch of juice products market,Jujube juice began to appear in large numbers.As a recently founded jujube juice producing SMEs,a jujube company in Xingzhou,Hebei province,is also facing a lot of opportunities and challenges in the development of the company,there exist too many problems in the marketing strategy.This dissertation studies the jujube company in Hebei Xingzhou.Firstly,it gives the detailed description of the marketing strategy of the current situation and problems of this enterprise,and then use PEST,SWOT,4PS and other marketing theories to analyze deeply about the macro environment,the industry environment and company environment itself.On the basis of the analysis,the development of the overall product conception,competition-oriented pricing policy,increase the relationship of marketing and the other strategy suggestions are presented.And finally,in order to ensure the implementation of the policy,it is proposed to increase the control of marketing,strengthen the marketing team and corporate culture construction.We hope that the study and recommendations of this dissertation can provide strong support and valuable reference for the future development of Hebei Xingzhou jujube company.At the same time,we also hope to give a sample for the similar SMEs,so they can have some reference in solving the similar problems.