Research On The Competence Of The Exhibition Enterprise Of Heilongjiang Province Based On The Value Chain

In recent years, rapid economic development in heilongjiang province, how to make full use of local resources and the environment advantages, out of a comprehensive development with the characteristic of longjiang road, is the biggest problem in our province, by the various aspects of extensive concern and attention. Exhibition industry as green industry in the economic development in recent years, the government vigorously promote and support, convention and exhibition companies it is a shining pearl in the regional economic development, is a development prospect and potential. Exhibition the healthy development of the enterprise can not only promote the development of urban economy, and can improve the urban visibility and comprehensive economic strength, in the play a key role in the urban development. How to establish and improve the competence of exhibition business is a convention and exhibition enterprise in developing the key issues should be considered. Exhibition between enterprise’s competition is actually the convention and exhibition enterprise competitiveness between competition, convention and exhibition enterprise should be in the right cognitive structure and influence factors of convention and exhibition enterprise competitiveness on the basis of, pay attention to the identification, evaluation and cultivation of convention and exhibition enterprise competitiveness, and constitute a detailed analysis of the convention and exhibition enterprise competitiveness, extract the key effective evaluation indexes, set up a reasonable evaluation index system to analyze exhibition enterprise competitiveness evaluation, finally through the analysis of the results of the convention and exhibition enterprise competitiveness problems, corresponding solutions and measures are put forward.Based on value chain theory, competitive theory as the theoretical basis, in learning and reference on the basis of the domestic and foreign scholars’research results, using qualitative analysis and quantitative analysis, theoretical research and empirical analysis and other research methods, for defining the exhibition enterprise value chain; Secondly, by using the theory of value chain analysis enterprise value activities, it is concluded that the enterprise in the competitiveness of the main factors and forming process; Again, build exhibition enterprise competitiveness evaluation system, and selects the gray multi-level comprehensive evaluation method of the competitiveness of the enterprise in the evaluation research; Finally we do empirical research on exhibition enterprises in heilongjiang province, and according to the evaluation results on how to promote the competitiveness of the enterprise put forward the countermeasures. This paper provides the theory support for exhibition promotion enterprise’s competitiveness, helps the heilongjiang province exhibition enterprise sustainable competitive advantage.