The Analysis Of Core Competence Of Zhejiang Medicine Listed Enterprises

Pharmaceutical industry is a matter of public health and a sunrise industry which is closely related to human life, has become one of the fastest growing industries in China. With the global integration of the pharmaceutical market, pharmaceutical industry is also a symbol of an international industry, the establishment of multinational companies, mergers and acquisitions and restructuring. The medical listed companies as high-quality companies, high-tech enterprises, between the international and domestic pharmaceutical companies increasingly fierce competition and rapidly changing market, we must consider not only external factors, more important is to enhance and cultivate the inner core, the potential of others is difficult to imitate, no copy of the unique competitive advantage. Therefore, pharmaceutical market research core competitiveness of enterprises is particularly important.Core competence is the formation of a long time, business unique and difficult to imitate by competitors, to achieve customer value and also the unique ability to achieve self-worth. Once pharmaceutical companies have core competencies, will enable enterprises toward stable, sustainable, competitive advantage and long-term development, which is bound to promote the accelerated development of pharmaceutical companies.The Zhejiang Province is a province of raw material drug production, the overall pharmaceutical market, plays a role can not be ignored. In this paper, ten listed companies in Zhejiang Province as the study medicine, first on the theoretical core competence reviewed, and then analyzed the evaluating methods of in and out of Chinese medical listed enterprise, and on this basis to2009-2011Annual data on the securities industry to support the operation, and financial indicators of the sub-market for the reference listed company, combined with the latest information, the use of qualitative and quantitative methods, quantitative analysis using TOPSIS method, the core competitiveness of the four evaluations conducted a comprehensive analysis of indicators. Finally, build an effective way of the core competitiveness of pharmaceutical companies. Listed enterprises in Zhejiang Province Medicine core competencies to achieve the enterprise value maximization and theory and practice of double significance.