Research Through Analysis And Optimizing Strategy Of Core Competence Of Exhibition Industry In Xi’an City

With the rapid advance of economic globalization, the exhibition industry has gradually become an important industry to promote economic development. As an emerging green industry in the world,it is accelerating development. Since the 20 th century, the pace of development of China’s exhibition industry is progressing steadily. And Xi’an, as a city with a long cultural history of the ancient city, the exhibition industry in the modern sense of a late start, the overall strength of far less, and competitive advantage over other major cities were not evident. Xi’an exhibition industry as the tertiary industry, and other industries, as its development is inseparable from promoting its own core competitiveness. The further development of the core competitiveness of the industry and achieve industrial upgrading has a very important role. It is against this background, this paper attempts to influence factors Xi’an exhibition industry to analyze the core competitiveness, thus providing a new program for the development of exhibition industry in Xi’an.Firstly, the development process of the core competitiveness of research and commentary, on this basis, the theory is applied to the core competitiveness of the exhibition industries. By analyzing the relationship between the convention and exhibition industry and core competitiveness, a detailed explanation of the meaning of the exhibition industry in Xi’an core competitiveness, while the index constituents affect the core competitiveness of the exhibition industry in Xi’an conducted a quantitative analysis.For the core competitiveness of Xi’an MICE industry characteristics and constituents, use AHP evaluation model analysis of the core competitiveness of Xi’an exhibition industry were quantitatively analyzed.In this paper, the core competitiveness and development of exhibition industry in Xi’an together, and use of the exhibition industry in Xi’an core elements of competitiveness evaluation index system, Xi’an exhibition industry core competencies were evaluated. By analyzing the current situation and development of the core competitiveness problems exhibition industry in Xi’an, Xi’an exhibition industry proposed to optimize the core competitiveness of countermeasures and suggestions.