Marketing Channel Conflict Management Research Of Metering Pump Of SPX

With the rapid and in-depth development of the industrial construction in China, many industries such as oil, chemical industry, electricity and metallurgy also catch the opportunity for development. Influenced by the prosperous economy, the metering pump market also embraces good prospect for future development, which is obvious in huge market demand, increasing speed. SPX Company, as the subsidiary of the German famous brand of metering pump in China, has already achieved primary development by its influential brand, superior function of products and current marketing channels. However, the entrance of more and more foreign and domestic Chinese metering pumps and the increasing dealers has forced SPX Company to face more and more fierce competition, and its conflicts in the marketing channels stand out and block the future development. Therefore, it is necessary to solve marketing channel conflictof metering pump of SPX in the metering pumps market in the future.By using the relative theory of marketing channels and marketing channel conflict and analyzing the current marketing channels and digging up its existing problems, we find that there exist some channel conflicts like cross-regional sales of dealers and the information transmission lag. Focusing on that, we suggest we should improve direct sales channels,improve regional division, improve industrial division,improve incentive system for distributors,provide marketing resources,improvecommunication information and transmission method in the marketing channelin order to solve conflict of marketing channel. Furthermore, this article also provide some strengthening and sustaining measures to solve marketing channel conflict, including research on technology, implementation of total quality management and conduction of service sales. With the marketing channel conflict management research of metering pump of SPX, SPX Company can improve its own competitive ability in the fierce competition and take the leadership in the metering pumps market in China.