Research On Services Marketing Strategy Of Nuomei Advertising Co., Ltd.

As the advertising companies in China increase in their number very fast, their competitions with the foreign ones are becoming increasingly fierce. Under the background of ever changing market environment, Nuomei Advertising Company cannot well adapt itself to the current market due to problems of experience marketing, and the extensive way of management etc. These problems also block the development of the company and decrease its sales. Based on this trend, taking marketing service as its core, a profound analysis is carried out on the strategies of marketing service of Nuomei Advertising Company, and a comprehensive marketing service strategic system is established.The method of providing the facts is adopted, added to the real research and study. And the method of systematic study is used to analyze and arrange of the acquired materials. In addition, the quantitative and qualitative ways of study are adopted to explore into the service marketing strategies more intensively and profoundly.In the broad and narrow sense, the analysis of the marking environment of Nuomei Advertising Company is conducted throughout the study of this paper, especially some conclusions are drawn by the method of SWOT. Besides, when the market system of Nuomei Advertising Company is further segmented, the objective of the company is given its due position by the method of market segmenting. Furthermore, the strategies to explore into the product service, the working staff service, and the exhibition of tangible service are made, namely, the7p strategy, which is also a kind of marketing strategies of Nuomei Advertising Company. In the end, the places to be improved are summarized in the aspect of marketing service.Starting from the analysis of the reasons of the difficulty encountered by Nuomei Advertising Company in the marketing service, the comprehensive and developed marketing service strategies are expected to play a positive role in strengthening market competition, with which Nuomei Advertising Company could become a good model and play the leader role among his counterparts.