Research On The Changing Of Marketing Channel Of Hollysys Company

This paper focuses on Changing of Hollysys Company’s marketing Channel in early2011. using the practice investigation, literature and other research methodsFirstly, the paper discusses what is called the marketing channel, summarized the domestic and foreign related marketing channel innovation research. Then from the industrial automation and control industry to research and analysis, discuss the main products and the current status of development.Secondly, to analysis the marketing channels before change, separately from the Hollysys Company’s system construction, organization, marketing channels status and other aspects, pointed out the problems before marketing channel change, Then put forward marketing channel reform’s principles and overall train of thought, and specific strategy of marketing channel innovation. Then the security measures have been discussed to illustrate the feasibility of Hollysys Company’s marketing channel innovation, respectively pointed out from personnel, system, culture and other relevant aspects’Security measures for the change of marketing channel.Finally,the effect of the changing of Hollysys Company’s marketing channel have been launched a preliminary assessment,through the company’s marketing channel novation, Comparison of Enterprise Development index and Sales index and other Economics index, brought initial effect as well as from customers’ satisfaction,the last is the conclusion and the prospect.