Service Of Marketing Strategy Research On Liaoning Star Sales Company

Liaoning Star Auto Sales&Services Limited (hereinafter referred to as the Liaoning star automobile sales company) was established in2003September, is the Mercedes-Benz China Limited authorized dealers and service center. Liaoning star automobile sales company4S center is located in Shen Dan high speed entrance on the eastern side, Hunnan High-tech Development Zone, is the Northeast’s first brand4S center.This article take the Liaoning star automobile sales company as the research object, to its external environment, internal environment to carry out a systematic study and analysis, detailed elaborated the marketing strategy formulation and implementation.This paper first describes some of the research contents, methods and meaning,and a brief introduction to domestic and foreign automotive marketing development status; and services marketing and marketing strategy for the content of the theoryand characteristics are outlined;followed by the macro environment and industryenvironment introduction, the Liaoning Star auto Sales for the company’s external environment analysis; through SWOT analysis, introduced in Liaoning Star autosales Company’s internal marketing environment, and finally, through the STP analysis, established in Liaoning Star auto Sales company’s future operation ofmarket positioning, marketing strategy to ultimately establish a product strategy,pricing strategy, channel strategy, promotional strategy, personnel policies, processpolicy service, seven visible display strategy describ ed in strategy, clearlyestablished Liaoning Star auto sales Company future marketing developmentmarketing strategy, and proposed methods of implementation and control. I hope this can be auto4S shops to carry out the actual situation and the development andmarketing strategy services to provide a reference for the methods andrecommend ati on s.