The Research Of The Marketing Strategy Of Bens Sedan In China

In the global economic context, the Chinese market remains a strong growth momentum, and leapfrogged the U.S. to become bigger in the world automotive consumer market, the rapid growth of China’s economy to benefit the people of China, while its revenue growth objective also increase the import car market opportunities in China, For China imported car dealer, the huge auto market in China in order to be assigned to their own interests of a cake we must continue to improve the original marketing concepts, improve sales network, to improve the strategic planning of the development of the Chinese market, rather than just as before produced a product-centric. The most important matter to them in the fierce market competition in an invincible position.This article studies the company’s marketing strategy of Mercedes-Benz, to be parsed from the macro and micro environment, consumer demand analysis of the advantages and disadvantages of the Mercedes-Benz, and take advantage of market segmentation and marketing theory Benz products made accurate and detailed market positioning and market segmentation, and as a basis for the Mercedes-Benz developed a marketing development strategies suited to their characteristics.Proceed from the analysis of the company’s marketing strategy of Mercedes-Benz, and provides a series of experiences and lessons worth learning marketing model domestic cars, therefore, has a strong practical significance to China. For the Chinese sedan marketing development road to provide a reference, but also pointed out the direction for the future development of China’s auto market.This paper first analyzes the market environment of the Mercedes-Benz, followed theory with examples of marketing strategy formulation and implementation issues to be addressed to clarify, a detailed analysis of the underlying causes of the Mercedes-Benz company to gain a competitive advantage. Mercedes-Benz company’s success is that he’s younger and localization development strategy, the revelation that he has brought us is:a business in order to survive in the fierce competition in the market which must be carried out according to the characteristics of their products targeted market segmentation, through market segmentation to determine the direction of product development, and continue to make use of social resources to enhance their own brand influence to attract the attention of consumers, high-end technology to firmly focus on the interests of its clients in the enterprise brilliant is our research to the real purpose of marketing.