Diagnosis And Suggestion Of Existing Problems In Operation Management Of Shou Gang Cold Rolling Company

The thesis is an example of corporation’s business diagnosis. It expatiates upon the elementary theory and means of the business diagnosis by analyze the situation of Shou Gang cold rolling company:a representative advanced manufacturing company in cold rolling production, and give the suggestion for solving the problem.First of all, in section one the author introduces the development tendency of Chinese steel industry and development of the company; then point out the problems of the company and the necessity of improving the business diagnosis.Then as a intention and a theoretic base of the whole study. In section two the author makes a brief introduction of the theory, meaning, goal and the method of business diagnosis, the characteristic and contents of business diagnosis. In section three the author makes analysis diagnosis to the management status of the cold rolling company,that is the core of the paper, points out the business development of the Shou Gang cold rolling company and others, makes analysis to Shou Gang cold rolling company by the correlative theory of business diagnosis. Fist using of Z-model to make a preliminary analysis of the whole situation of Shou Gang cold rolling company. Then define the standard value analysis. Last, by analyzing the result of questionnaire about business management and operation in the first half of the year2011, the author point out the existence of problem in five aspects. In section four, the author makes further analysis base on the third section in product structure, operation management, market development, cooperation, and works out the cause of the problems and the constructive it point out. Section five summarizes the present paper and give an outlook of the future study in this field.The investigation of Shou Gang cold rolling company here is actually a process of comprehensive business diagnosis. During analyzing, the author not only use qualitative analysis but also quantitative analysis to make the result more scientific; in the respect of the content,it includes holistic analysis as well as classified analysis, so the purpose is more focused and the key point are more stressed. Because the author also gives the positive suggestions to solve the problem, so the thesis is dose hit the target for healing the company. The clear process of analysis base on a large amount of real data is the most distinct specialty. This thesis introduces the analysis of economic and technical performance, the short company performance, makes analysis and diagnosis on historical trends and pay attention to enterprise present situation, more suited to the actual business. Therefore, this thesis is not only a process of diagnosis, it is for enterprises to improve management, and gradually to reverse the passive situation has very important practical significance.