X86Server Competitive Strategy Research Of Dell Inc. In The Context Of Service Oriented Transformation

Nowadays opportunities and challenges are coexists in Chinese x86server market. On the one hand, the features of x86servers is very standardized, the market is flooded with a variety of different brands of server products but with quiet similar functions. This makes profitability of server product which has been already homogenized even worse. On the other hand, new growth point of IT industry such as cloud computing, big data and other information technology applications emerge, also expanded the original flagging server market demand. This makes competition in server market whose original growth rate is not fast becomes increasingly fierce. In such a situation, how to implement a differentiate competitive strategy, making a balance between expanding market share and maintaining profits is the choice which every server vendors will have to face with.This article is written in this context of current market situation, by an in.depth investigation and analysis on the basis of the server market performance differences Dell Inc. have been made before and after Dell’s solution oriented strategic transformation. First, the paper began with the analysis of the motives and goals of Dell’s transition. Through the review and summarize for the transition progress Dell have been made on product line and the internal organization conclude that Dell Inc. has successfully step into the role of solution provider roles. Secondly, through five.force model to analyze the competitive situation of Chinese server market. Combined it with the trend of Chinese economic development in the future come up with a simple prediction for Chinese server market. Corroborated Dell’s competitive position in Chinese server market by a comparison of Dell’s server market performance with other competitors. Finally, A SWOT analysis is gave for operable approaches to help Dell Inc. to gain competitive advantages in Chinese server market in the future. I hope Dell can be more responsive to server’s market changes and developments.