The Research On Competitive Strategy Of HAND Enterprise Solutions Co.,Ltd.

With the continuous development of China's economy and science and technology level,the informatizationneeds of Chinese enterprises are increasingly diversified,which brings unprecedented opportunities to informatization service providers,especially the ERP implementation consulting industry.Famous domestic and foreign managerial software providers and informatization consulting service providers have entered the ERP implementation market in China,and the market competition is becoming increasingly fierce.Benefit is fierce.As the largest supplier of ERP implementation in China,HAND Enterprise Solutions Co.,Ltd,will take what kind of competitive strategy in the face of market opportunities and challenges will be the main research object of this paper.This paper is based on the ideas of raising,analyzing and solving problems.Firstly,it introduces the basic situation,development process and core products and services of HAND Enterprise Solutions Co.,Ltd,.Then it introduces the background of ERP implementation industry where HAND Enterprise Solutions Co.,Ltd,is located,and excavates the pressures and challenges faced by HAND Enterprise Solutions Co.,Ltd,.In order to cope with the challenges from the market calmly and solve the problems faced by enterprises in the process of informatization,the author analyzed the impact of the macro-environment of politics,economy,culture and technology on the ERP implementation industry at the present stage through PEST analysis,and then analyze the competitiveness and future development trend of the ERP implementation industry through Porter's Five-power competitiveness.Finally,combined with the above analysis,the SWOT analysis of HAND Enterprise Solutions Co.,Ltd,is carried out,and the current economic and technological development trend is combined to understand the current advantages and market opportunities of HAND Enterprise Solutions Co.,Ltd,,as well as its own weaknesses and market threats.Then the market competition strategy of HAND Enterprise Solutions Co.,Ltd,is elaborated,and the future market competition strategy is formulated through the strategic analysis,strategic choice and strategic implementation process.The specific measures and implementation guarantee of strategy implementation are elaborated in order to achieve the goal of HAND Enterprise Solutions Co.,Ltd,Company to combine its own advantages,overcome its own shortcomings,seize the current opportunity and seek greater development.Finally,I hope that this study can play a certain reference role for the development of HAND Enterprise Solutions Co.,Ltd,Company or other ERP implementation companies,that will play a certain role in making greater contributions for Chinese enterprises to adapt to the rapid changes in the current market.