| Since its birth,Traditional Manufacturing Industry has experienced the first industrial revolution marked with the mechanized production,the second one with electrification and the third one with informatization,automation & intellectualization,and shown the trend of accelerated development.However,after entering the middle and later of the 20 th century,as the world econo my development level increased significant ly,the situation of market supply and demand for main products has changed gradually from supply shortage to saturation,and the two mutually exclusive forces,large-scale production and personalized needs,have promoted the world market progressively into demand-oriented era.Traditional Manufacturing Industry started a significant change,with the mode transformation from ‘Product Economy' to ‘Service Economy' in western developed countries.Since the 21 st century,the market-demand trend of globalization,personalization and diversification has become more obvious.Large-scale production and cost control are no longer the magic weapons for enterprise to win in the market competition.Traditional manufacturing industry is facing enormous challenges and opportunities.The adjustment and innovation to Traditional Manufacturing Mode,as well as the quest for sustainable development mode is getting more and more urgent.As with many Chinese manufacturing enterprises,DAYU SLEWING BEARING CO.,LTD,referred to as 'the company' in the following,is also facing business difficulties due to many adverse factors like higher costs,backward technology and environmental degradation,after 10-year around fast development.The company's operating performance and leading product market share declining year by year,technology research and development not keeping pace with the market demand,customer service not meeting increased requirements,etc.all these issues are becoming increasing ly serious and inevitably causing the company less competitive,orders lost,business conditions deteriorated and a major crisis of survival and development.Therefore,through the research of the company's development and relevant data,this paper tries to analyze the deep-seated reason for these issues.Meanwhile,combining with the internal and external environment and conditions of the company,it compares in detail the main selectable development strategies,including low cost & low price competition strategy,strategic positioning in the high-end products and service-oriented manufacturing strategy.Finally,after analyzing the necessity of the transformation,precondition and risks related,it fully recognizes and affirms the company's selection of the service-oriented manufacturing strategy.During the specific process of transforming to service-oriented manufacturing mode,the company has taken important transformation measures like segmenting and optimizing product manufacturing and service processes,improving forward-looking and dominant technology research and development,digging the connotation and extending the scope of service.Meanwhile,in order to ensure the success of the transformation and eliminate vital difficulties and risks,the company has also carried on corresponding security measures,e.g.adjustments to the company's culture,rules and regulations,organization structure,employee performance appraisal method and content.Through these measures,the company has made staggered results on service-oriented manufacturing transformation: on the one hand,the company has provided customers the service covering the lifecycle of the product,extended its value chain and improved its revenue and profitability;on the other hand,the company has integrated resources in the cooperation with suppliers,and enhanced the overall innovation capability and market competitive advantages.The research idea of this paper is: with the guidance of service-oriented manufacturing and transformation theory,we reviewed the developing course and the main issues of the company,explored the internal and external reasons behind these issues,analyzed the background of the company's choice of service-oriented manufacturing strategy,studied main transformation measures and security measures,and then,we evaluated the transformation effect and summarized suggestions for the further transformation.The research achievements of this paper include: firstly,through the case study of service-oriented manufacturing transformation of the company,this paper analyzed the transformation process and measures,evaluated the transformation effect,which will provide necessary theoretical support to the company's manufacturing mode transformation;secondly,as a single case study,this paper will provide beneficial reference to many components manufacturing enterprises on their service-oriented manufacturing transformation;finally,this paper will help to enrich the content and object of service-oriented manufacturing transition theory and supplement it in the application field of components manufacturing,in addition to the other scholars' theoretical research on successful transformation of end-product manufacturing enterprises such as APPLE and HAIER. |
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