G Bank’s P2C Network Platform Of Bank Financing Business Development Research

With the development of economy, the financial industry is becoming increasingly fierce, the financial demand continues to expand, the wealth management services business is become a major bank competition. How is the current situation of personal wealth management business, what’s the problems, how to develop a more rational, more conducive to the continuation and expansion of business is a problem that is worthy for the bank staff and the experts thinking and exploration.In this paper, taking G bank’s P2C network platform finance business development as the research subject, through the analysis of the traditional banking financial business development, Internet financial business development, summarizes the development experience of P2C network platform for financial services and the analysis of existing problems, combined with the G bank financing business development bottlenecks encountered that P2C network platform finance business is a breakthrough to find the way to develop G bank financial business. Analysis of the G bank’s P2C network platform finance business development with all aspects of the conditions, the use of SWOT analysis, to determine the differentiation strategy and focus strategy for G bank strategic choice at present, combined with the G bank has the condition, proposed the G bank to build a P2C network platform for advice, at the same time, aiming at the problem of G bank to give advice attention in the development of P2C network platform..This paper has a certain practical significance for the development of the P2C network platform finance business of G bank, a comprehensive reference of thesuccessful experience of P2C platform, and the problems encountered by the analysis, provides feasible suggestions for G bank to gain competitive advantage in the P2C network platform finance business competition.