Agricultural Products Processing Enterprise Competitiveness Research

Processing of agricultural products are closely connected with the important linkbetween agricultural production and agricultural markets, is an important part ofagricultural markets and agricultural commercialization. Moreover, the importance ofprocessing of agricultural products to effectively promoting agriculture structured andto enhancing the overall economic efficiency of agricultural production can not beignored, while the coordination of promoting the sustainable development ofagricultural production and the virtuous cycle has an irreplaceable role. With thedeepening of reform and opening up, constantly improving the level of processing ofagricultural products processing technology and constant people’s attention to the dietproblem, processing of agricultural products becomes increasingly important in ourdaily lives. In addition, the agricultural product processing industry is the constructionof a wind vane and an important part of modern agriculture for the strategicrestructuring of agriculture. It is an important way to increasing farmers’ employmentand increasing income and supporting building a new socialist countryside. And it isalso an important demand and guarantee for urban and rural residents.Analysis of the competitiveness of agricultural products processing enterprises isconducive to promoting the sustainable development of agricultural productsprocessing enterprises, and to promoting the healthy development of agriculturalindustrialization. However, studies to evaluating the competitiveness of agriculturalproducts processing enterprises are rare.This paper defines the concept of agriculturalproducts processing enterprises and classifies it. Based on enterprise competitivenesstheory, systematic and comprehensive agricultural products processing enterprisescompetitiveness evaluation index system is built. Listed Shandong Province mainlyagricultural products processing enterprises is regarded as the research object, and itconduct an empirical research, its horizontal comparison and research. On the onehand, we can inspect the above purpose-built comprehensive competitiveness indexsystem of agricultural products processing enterprises; on the other hand, we alsofound many of the problems that exist about listed agricultural products processing enterprises in Shandong Province. And at last we can get the corresponding measuresand countermeasures.