Consumer Development Strategy Of The Internet Community "National Healthy Platform"

National Healthy Platform is a typic example of the combination of internet with traditional industry.In market circumstances of competitive internet and typic Chinese medical care,how to break through the block and monopolistic system and integrate the industry chain in medical industry, and how to apply the typic internet characteristics,so as to develop consumers with high efficiency and low cost,and then,to develop into a medical information service platform with high customer value,which is the key task for National Healthy Platform.The thesis is accomplished by the method of qualitative research with a case and technology acceptance model and SWOT analysis.With the way of company exploration,customer interview and work experience summarization, come up with a series of customer development strategy for the internet community based on the deeply analysis of the customer development of National Healthy Platform and learning of the Facebook experiences.