Research On Internet Marketing Of Herbal Tea Product Of LC Company

In the era of Internet 3.0,Internet marketing has gradually replaced the traditional brick-and-mortar store business model as the trend.The traditional tea industry is also deeply affected by the Internet e-commerce,with the domestic tea industry market trading volume of about 224 tons in 2018.Among them,the trade volume of herbal tea reached 124.5 tons.At present,there are about 8,000 herbal tea enterprises in China,with huge differences in quality.There are no well-known brands and no industry barriers.With the quickening pace of life in today's society,people's work pressure and life pressure are increasing.Psychological pressure and bad living habits threaten people's physical and mental health.LC company,founded in 2018,is a small and medium-sized startup focusing on people's physical and mental health.Psychological counseling,psychological training as the main business,supplemented by the health of the body has a significant effect on the promotion of herbal tea for product sales.LC company aims to bring high quality,healthy and natural herbal tea products without additives to consumers.The operation of LC company is still in its initial stage.Since its establishment,LC company has encountered various problems in the marketing of herbal tea products,such as slow sales growth caused by a single marketing channel and sluggish development and operation of the company.In order to expand the market share of the company's herbal tea,seize the opportunity of the blue ocean industry market,it is very urgent to study the Internet marketing strategy of herbal tea.This study will be in a comprehensive Internet marketing,marketing related theory,and the Internet community to LC herbal tea products of the company as the research object,combined with the domestic Internet marketing strategy and practice,through the STP analysis,virtual value chain analysis,fishbone diagram analysis,such as the scientific method,the LC herbal tea products of the company,analyzing the present situation and problems of Internet marketing in view of the competitor analysis and the analysis of existing problems,puts forward effective LC company herbal tea product Internet marketing strategy.This paper is divided into eight parts.First is the introduction,elaborates the topic background,the paper research purpose and the significance;The first part,the theoretical basis,sorting out the theoretical basis of Internet marketing,the whole concept of Internet marketing and marketing model;The second part,LC company overview and herbal tea products Internet marketing status.Introduce the personnel structure and sales performance of LC company,and analyze and diagnose the problems in the Internet marketing strategy of LC company's herbal tea products.The third part,LC company herbal tea products Internet marketing environment analysis,analysis of LC company herbal tea products macro environment analysis,company micro environment analysis,through the company micro environment analysis to get the company's internal environment and external environment;The fourth part: STP analysis of LC company's flower tea product Internet marketing,analysis of the domestic flower tea market,at the same time analysis of the market development prospects,LC market segmentation analysis,target market analysis,market positioning analysis,concluded that flower tea product Internet strategy for the Internet community combined with the third party platform strategy;The fifth part,LC company herbal tea product Internet marketing strategy development,using the 4P theory,strategy development product,channel,price strategy,promotion strategy,packaging strategy;The sixth part,LC company flowers and plants tea product Internet marketing strategy implementation;The last part is the conclusion and prospect.Points out the further research direction,proposed the suitable Internet start-up marketing new way-community marketing.Entrepreneurial business model innovation research is still in the Internet community attempt and explore the developing unceasingly,the new Internet community of entrepreneurial business model innovation,and iterative and herbal tea products through the LC company Internet marketing strategy,the paper research to our country in the modern era,the rise of free entrepreneurs of small and medium-sized and large enterprises to provide marketing strategies and measures for the Internet community.It can be used for reference for the Internet marketing strategy theory of small and medium-sized enterprises in China.