Competitiveness Evaluating And Improving Research Of DPN Company

In the Logistics Industry Restructuring And Revitalization Plan issued by executive meetings of the State Council in March2009,the construction of logistics public information platform is regarded as one of the nine key projects to revitalize the logistics industry. From the perspective of modern logistics development, the information technology has become the driving force to promote the progress of logistics companies, and logistics public information platform has played an important role in promoting the resources integration, standardizing the market competition, and driving economic development. The study of competitiveness of Logistics Public Information Platform not only enables us to deepen our understanding of this emerging industry, but also help the platform operating companies to identify their own competitiveness and gaps, make the reasonable strategic adjustment, and thus enhance the company’s external competitiveness.With the goal of the establishment of the competitiveness of logistics public information platform, from different views this paper give an analysis of background, meaning, form and status of China’s logistics public information platform. Based on competitiveness theory, this paper gives the system of constitution and evaluation method of competitiveness of logistics public information platform, and proposed the ways to improve its competitiveness.Based on the evaluation system of the competitiveness of logistics public information platform, by analyzing the development status of DPN-Dalian port public information platform construction enterprises, this paper seeks to identify the causes of insufficient competitiveness and propose appropriate countermeasures. By enhancing internal and external capacity and relying on the platform resources, with the aid of construction of Dalian Northeast Asia International Shipping Center and the opportunity of construction of "Smart Dalian port", DPN Company wants to achieve the goal of rapid development and start the "digital engine" of Dalian logistics industry.