Jilin Snow Situation And Countermeasure Of Tourism Development

Ice and Snow Tourism in the country has shown good momentum of development inrecent years, abundant snow rich resources and favorable geographical conditions, butsnow and ice in the development of tourism in Heilongjiang Province has always beenahead of our province."Snow tourism province" in the title have long been owned by theHeilongjiang Province have. Although snow tourism resources in Jilin province, JilinProvince since the beginning but the importance of tourism is not enough snow, resultingin the province has not adhering to the ice and snow tourism province tourism provincefrom snow and ice, or even very different. Based on this situation, we should quicklyseize the opportunity to strive to achieve a number of domestic resource-rich provincesof snow and ice competition and challenges. Changbai Mountain in China we are anattractive tourist destination, and the visibility is too high, the rapid development ofChangbai Mountain tourism economy will drive the overall development of the city, andthe region has developed tourist economy, which is very difficult to catch other regionssuper. Wanda Group to invest at the same time the20billion yuan, will be used todevelop Changbaishan International Tourism Resort, the purpose is a ski, vacation,leisure, entertainment and business as one of the tourist destinations, which gives the skia huge impact, especially Ice and Snow Tourism is the biggest impact. Changbaishanmany ski resort in Jilin Province is more representative of a ski resort, so its developmentstatus can play a guiding role.Study article is to Changbaishan ski aim of this study is to make the ChangbaiMountain area and even snow tourism and economic development in Jilin Province havebeen coordinated, will be applied to literature, questionnaire, logical analysis,mathematical statistics, etc. research methods to study and analyze the concept oftourism-related snow, snow background in the development of Changbai Mountaintourism, development status, development of strengths, weaknesses, appearing in specificissues related to the development process, and the development of measures on this basis,specific to give the following conclusions:(1) growth rate Changbaishan ski snow tourism is relatively slow, is being affected bylocal economic factors affecting the business philosophy, government support, coaches,professional level and consumer awareness of skiing and other factors.(2) Rich Wanda Changbai Mountain ski snow tourism resources, promote thedevelopment of related industries, and gradually expand the scale for the development ofthe tourism industry in Jilin Province snow has brought huge economic benefits Ice andSnow Tourism Concept. (3) SkiArea residents are not strong enough, ideas biased.(4) promote and market impact is not big enough, not high visibility. It did notparticipate in the formation of large-scale stationary population, the lack of snow and icewith local characteristics of tourist souvenirs.(5) Ski Resort Changbaishan is still in the development stage, laws and regulationsrelated thereto still incomplete.According to the above problem Reaction, in order to make the Changbaishan Skiobtain sustainable and healthy development, made the following recommendations:(1) Make full use and protection of natural resources well Changbaishan ski, snowand ice so that the development of tourism resources to achieve scientific and long-term.(2) The Government shall have the authority to establish a mechanism to coordinatecooperation among the various departments, formed a complete industrial chain, so thatthe healthy development of the ski industry in the specification, orderly and scientificmanagement.(3) address the many factors restricting the development of the resort as soon aspossible, regular ski instructor specialized training, strengthen the training ofmanagement personnel, improve management quality.(4) To strengthen its efforts to increase the human, material and financial investmentsnow tourism industry, through the media or public opinion to increase publicity effortsto narrow the distance with the public’s sense of skiing.(5) is active in hosting large and small domestic and international winter sports events,events to raise awareness through the resort and attract more snow travel enthusiasts.