Jilin Ice And Snow Tourism Market Research

With market economy booming continuously, more and more people go out and join in tour activities,"ice and snow tourism"has gradually been in the spotlight. Jilin city of Jilin province located in the middle of northeast of China, is rich in the ice and snow tourism resources. There are nearly ten skiing fields, and the Jilin soft-rime is one of the Four Nature Wonders In China. Therefore the ice and snow tourism should play the leader role in Jilin tourism. But the fierce competition makes it difficult for Jilin ice and snow tourism's development. The homogenous resources reduce the competitive ability of Jilin ice and snow tourism, the unique resources have not been make good use of. If we can't deal with these issues, the entire Jilin tourism will receive a restriction.In the fierce competition, how to get rid of the present situation, and seize the market, take more market share?The reasonable marketing operation will give Jilin ice and snow tourism spirit again. Therefore we have to study the marketing operation of Jilin ice and snow tourism, and model its image; and it is necessary and significant for us to make the reasonable product strategy,price strategy and promotion method.Initially analyzing the present situation of Jilin ice and snow tourism, this paper puts forward the main reasons for the slow development of Jilin ice and snow tourism. Afterwards, this paper analyzes the data of the questionnaire for Jilin ice and snow tourism, and tourists'purchase behavior. This paper borrows basic principles and techniques in Logistic Curve to start discussion in a theoretical-realistic and quantitative way. By this way, we can forecast the tourist capacity's tendency of Jilin ice and snow tourism. It is a good beginning for the image propaganda and the marketing strategy development. The core part and the innovation are centralized in 3 to 5 chapters, they include that forecasting the tourists capacity,modeling the image of Jilin ice and snow tourism and making the product strategy,the price strategy and the promotion strategy. The image mould and marketing mix which is based on the analysis of the tourists'purchase behavior and following the tourists'demand, probably will show great significance and guidance in the process of developing tourism market and products of Jilin ice and snow tourism.