Research On The Development Stratgy Of Anlian Fire Co.Ltd

Since the reform and opening up, along with the rapid development of national economy, national strength and the improvement of people’s living standards, the whole society on fire prevention, emergency rescue calls for a gradual increase. In our country the disposal of the fire brigade is fire, emergency rescue commando and the main force, while in large industrial era, China is prone to all kinds of frequent accidents. in this context, the fire brigade further build a well-equipped government emergency rescue force, not only conducive to maximize the protection of people’s lives and property safety, but also for the development of China’s social and economic escort. Under the premise of the government’s fiscal revenue growth year after year, fire brigade equipment industry is experiencing an unprecedented momentum of development.As fire rescue, safety supervision, environmental protection, on-site emergency response areas and so on, Allianz Fire Technology Shenzhen Co., Ltd. is integrated device manufacturers and solution providers, faced with both great opportunities for development, while in the fierce competition in the market it is faced with a huge pressures and challenges.Based on the exhaustive analysis on the internal and external environment of Allianz Fire, combined with the company characteristics, for this stage of the fire equipment industry characteristics, this article proposed Allianz Fire Company’s overall development strategy. At the same time, the use of modern strategic management theory of Allianz Fire Company, SWOT analysis, grand strategy matrix and other tools conducted a strategic analysis and for more detailed exhaustive analysis, formulate strategic initiatives and finally advance three strategic including product development strategy, market development strategy and focused diversification strategy. These are beneficial to boot allocation of existing resources of the company rationally, improve management systems, adjust the organizational structure of the company in a market-oriented way, nurture and develop the organizational culture which supports the company’s strategy, and thus enhance the company’s core competitiveness, expand the competitive advantage of the company in the industry to ensure that the company achieve long-term strategic objectives, to ensure that the company has been a long-term, healthy and sustainable development.