The Study Of Jiangxi Province Property Insurance Company Development Strategy

Since the recovery of insurance business in China, the insurance industry hasgot a rapid development,.The insurance industry, which is a sunrise industry in ourcountry,has the status of the financial system and even the entire social economy,isbecoming more and more important.As one of the important component of thecommercial insurance of property insurance, give full play to the economiccompensation, financing and social management functions, the development ofsocial economy plays a "social stabilizer", the "economic booster" and other vitalrole.In our country, which has been deepen the reform of the national strategicguidance, as "the state council about accelerate the development of moderninsurance services several opinions of the documents issued, China’s insuranceindustry will usher in a new development opportunity.Both from the environmentalchanges on the level of risk, and the changes of macroeconomic and institutionalenvironment, for the long-term development of the property insurance providessufficient space, at the same time for all aspects of the property insurance businessput forward higher requirements.In recent years in jiangxi province propertyinsurance market overall development situation is good, the company’s businessdevelopment pace quickened, under this background, the property insurance co.,LTD. In January2014in jiangxi province approved the preparation, in December2014, passed the acceptance by the China insurance regulatory commission (circ)review and approval to open, officially opened on December31,2014, whichmay be said ‘come with the tide of fashion，was born at the right’. On the basis of the theory and methods of strategic management, this articlestudies the development strategy of the jiangxi province property insurancecompany.It has been divided into five parts: the first part of the introduction,introduced the thesis research background, research review, research contents,research methods, research features and the related concepts to define, etc.;Thesecond part of jiangxi property insurance company’s external environment analysis,including macro environment and development trend analysis, property insurancemarket, capital market environment analysis;The third part for the jiangxi provinceproperty insurance company management present situation analysis, including thecompany’s basic situation, the management situation, the existence question;Thefourth part for the development of jiangxi property insurance company strategicpositioning, through the SWOT strategy analysis to clarify the risks and challengesfaced by company, it is concluded that the company’s strategic positioning and thetarget;The fifth part for strategic safeguard measures, from the organizationalstructure matching, sales channel system construction, product management system,risk control system, reinsurance management system based management, assetmanagement, planning and construction of the seven aspects of strategicimplementation safeguard measures put forward.This paper aimed at the newly established small and medium-sized propertyinsurance companies to develop and apply appropriate development strategy, toprovide a complete set of methods and ways, and implement strategies for propertyinsurance company in jiangxi province to carry on the positive exploration.