Research On The Development Strategy Of YZ Property Insurance Under The New Market Environment

In recent years,with the continuous development of China's politics,economy,culture,science and technology,the property insurance market development environment has also changed.The introduction of guiding policies such as the "new ten",the development of electronic policies under the influence of the electronic information age,the prediction of the insured's insurance preference under the age of big data,and the improvement of the insured's understanding of insurance under the cultural development have all led to great changes in the current property insurance market environment compared with before.Therefore,in this new market environment,YZ property insurance,as a new entrant in the market,needs to work out a development strategy corresponding to it.In this paper,the relevant literature and theories at home and abroad are first studied.Secondly,it introduces the corporate governance structure,organizational framework and business situation,analyzes the external environment through PEST model,porter's five forces model and other analysis methods,and concludes that the series of environment under the new normal economic environment has a positive role in promoting the development of enterprises.Through value chain analysis,internal factor evaluation matrix analysis method to analyze the internal environment,through the SWOT model of enterprise strategy analysis,analysis of the enterprise itself has the leading product research and development situation,the service network more complete,more complete risk prevention system,the advantages of the diversified service system,at the same time there is also a weak brand effect,unreasonable business structure,company management is more extensive.Based on several factors that need to be considered in the new normal of the economy,the amount of premium income of YZ property insurance in the next five years is predicted by using regression prediction analysis,and the most important factors affecting the development of YZ property insurance are obtained through analysis.At the end of the paper concludes that the most suitable for YZ insurance development strategy is the combination of growth and steady strategy,and put for-ward corresponding enterprise should strengthen the construction of enterprise culture and brand,actively implements production structure differentiation,play a scale effect to implement low cost expansion and so on,to ensure achieving the strategic goal of the long-term development of company.The research and analysis in this paper can provide a reference for the future development direction of YZ property insurance,so that the enterprise can develop more reasonably,better and faster,avoid extensive operation and other behaviors,and also provide some reference for other enterprises in the insurance industry to make strategic choices.