Research On The Development Strategy Of Changchun Telecom Engineering Company In The Field Of Communications

Since the reform and opening up the domestic enterprise obtained the rapiddevelopment of communication, remarkable achievements. Telecommunication industry isto build the information infrastructure, network and information services, a comprehensivesupport economic and social development of strategic, fundamental and guiding industry,high technology, high starting point, long industrial chain, strong permeability and guideeffect is obvious, is to promote the transformation and upgrading of traditional industries injilin province, promote strategic adjustment of economic structure, improve informatizationlevel of jilin province and the comprehensive construction well-off society’s important force.Changchun telecom engineering co., LTD. Is engaged in the communicationengineering construction of private enterprises, the company main business includingcommunication engineering design and construction, supervision, etc. Is one of the largestcommunication technology intensive construction enterprises in the province, the specialty isengaged in the program-controlled exchange, digital transmission, broadband access,wireless data communication fields such as market research and development andconstruction. Information and communication engineering construction, design, maintenanceand all kinds of telecom value-added products business, including communications pipe, line,machinery, electrical and mechanical equipment, high and low voltage power supplyequipment installation and modification, the installation of air-conditioning equipment andthe transformation, the digital transmission network, broadband information network,intelligent systems integration, wireless and mobile communications, microwavecommunications, communications equipment, including distribution, tower mast installationdebugging, such as civil law, building decoration engineering construction, and IT dataplatform, mobile payment platform, value-added services such as wisdom city developmentin the field of construction. Services cover communications Business network construction,information network construction of public service, financial institutions, automatic paymentsystem, remote education, public security video monitoring system, rail transit networkconstruction site moving and network coverage, intelligent city, the enterprise informationplatform and other fields.At present due to the communication construction industry in the increasingly fiercecompetition, lead to the company’s main business income decrease, declining profit margins. And the company in the internal management, capital turnover, market marketing, humanresources, some problems also exist in many aspects, such as, the survival and developmentof the enterprise is facing unprecedented pressure. The company has design institute,supervision company, DaiWei (maintenance) and2equipment construction company and12lines construction company.The company project management process, excessive and redundant steps, multifariouscannot effectively for the repetitive work. Problem appeared in the personnel managementand project management. For a company strategy have the decisive role, is the maindirection of future development, also is the main body of all the work rules formulatedgoals.he survival and development of the enterprise is facing unprecedented pressure. Howthe changing external environment, combined with the company’s own advantage, make fulluse of the opportunity, avoid the threats, to develop a feasible development strategy for thecompany, the company present healthy and stable development momentum, is an urgentproblem in the company now.This paper USES scientific strategic analysis methods for changchun telecomengineering company of macroeconomic environment, industry competition situation andenterprise oneself circumstance of system analysis, identify opportunities and threats facedby companies, as well as the advantages and disadvantages. Telecom engineering companyin changchun, PEST analysis shows that the current macro environment is very conducive toits development, characterized by domestic political stability, smooth and healthy economicdevelopment, people demand for telecommunications services, communications technologyupdate speed. Through the five forces model of competition in the industry ofcommunications construction industry analysis, the company in the fierce competition in theindustry, industry with low barriers to entry, close to main competition with their ownstrength, the company’s main clients are very concentrated. After using the SWOT analysismethod to the enterprise’s own strengths, weaknesses, as well as the external opportunitiesand threats, item by item analysis after come to the conclusion that China’s communicationindustry has great development opportunities, Changchun telecom engineering companyshould make good use of external opportunities, the high-speed development of their ownadvantages into full play.