| As the saying goes:"hunger breeds discontentment." food is the necessities for human survival and development". But the problem of food safety has become one of the most sensitive and attention problems in people’s lives now. The development of organic agriculture and organic food is an effective way to protect the ecological environment and food security, promote the sustainable development of agriculture. But because of the development of organic food is still in the primary stage in China food and traditional marketing mode and the corresponding marketing theory lags behind the changes in the market demand,therefore, it has the extremely vital significance to strengthen the organic food marketing theory discussion and the research to the development of organic food in China.This paper first review theoretical, the concept of organic food strategic management, and analyses the differentiation strategy, we can solve the existing problems in the organic industry, during which the Shandong rundiwohua company as an example,And research the existing problems. In view of the existing problems, we put forward a scientific solution to the implementation of this program, finally. Through the research on the rundiwohua company, we will find a new development mode, most profitable,this mode can eventually be used widely, and promote the rapid development of an industry. |
