Analysis On The Performance Of Organic Agricultural Products In Hebei Fumei Agricultural Company

With the rapid economic development in our country and the deepening of reform,the living standards of the public are constantly improving.The output of various types of agricultural products has been greatly improved,and the public consumers have placed higher demands on the nutrition,health,greenness and environmental protection of agricultural products.Hoever,the food safety problems frequently exposed in recent years have given the people of the society considerable attention and attention to the safety of agricultural products.Organic agricultural products is considered as a kind of safe legal person high-quality products,and the market demand in our country has significantly increased.In recent years,the market of organic agricultural products has been developing rapidly in Hebei Province.However,the actual operating conditions of organic agricultural enterprises are not as expected,resulting in many difficulties in the operation of enterprises.therefore,This article takes "Shijiazhuang organic agricultural product business strategy analysis-based on consumer demand perspective" for the research topic,which can provide some reference for the development of China's organic agricultural products industry.The article uses literature review method,investigation method,case analysis method and other scientific research methods to conduct research.And the summarizes the relevant research results on the development of organic agricultural products at home and abroad,and it defines the concept of pollution-free products,green agricultural products and organic agricultural products,and based on the relevant economic management theory,based on the status quo and operation of Hebei Weimei Agricultural Company Difficulties and problems.According to the investigation of the demand of organic vegetables consumers in Shijiazhuang,Hebei organic agricultural products market is still at an early stage and has not yet been cultivated to form a relatively stable consumer group.The reason is mainly due to the lack of effective adaptability Market development needs of the marketing and promotion tools.Based on this,the thesis puts forward the future development strategy of Hebei Weimei Agricultural Company,and combined with STP theory,it carries out the market segmentation for Wealthy,selects the target market and finishes the market positioning.Finally,the author puts forward the principles and contents of the marketing strategy promotion frame of Shijiazhuang organic agricultural products manufacturing enterprises,and discusses the main ways to promote marketing strategies and the corresponding safeguards.At the same time,it also provides some references for the development of organic agricultural products industry in our country.