Study On The Customization Of Service Marketing Strategy Of Higher Education Equipment

With the rapid development of the economy, all aspects of the economic environment, market environment, consumer heart have great changes. The homogenization of serious, lack of individuality service and products have been unable to meet the personalized needs of consumers. Customized services marketing has become a necessary mode of marketing the success of the enterprise in competition. The customized service marketing is customer demand around the original starting, with customized service as the focus, through the service drive equipment sales to satisfy the original customer demand for personalized, and launched a series of marketing activities. Customized marketing services need to face a lot of the personalized needs of customers, the need to provide solutions for them, So, compared to traditional marketing customized service marketing system is more complex.Higher education equipment industry is a tremendous market opportunities in the industry, D company entered into the field in diversified background, but after several years of development, have not been matched with the strength of the company’s market share. In this paper, the related theoretical basis in detail the customization service marketing, first of all, the macro environment of higher education equipment industry D company is analyzed; secondly, the use of SWOT analysis of D company’s market environment and the competitiveness are analyzed; thirdly, analysis cases to use, in the education of colleges and universities by equipment industry the customized service marketing strategy of A company, in the IT industry using the customized service marketing strategy of IBM company conducted an in-depth analysis, on this basis, we draw a conclusion that D company to implement customized service marketing strategy of the necessity and implementation process in higher education industry can learn from the practical experience for reference; then, according to the D company’s actual situation of the market characteristics and higher education equipment industry put forward the implementation of customized service marketing strategy, focuses on the D company in the higher education equipment industry how to carry out the enterprise "focusing" strategic positioning, how to establish the service concept, how to draw a blueprint for customized service strategy. At the end of the thesis, the conclusion of the study:①D company to achieve maximum benefits, will need to counter competition ideas into around customer satisfaction cooperative win-win competition concept;②The customization service marketing is the inevitable choice for D company to enhance customer satisfaction and customer loyalty and to reverse the situation in the market;③The establishment of strategic positioning and the service concept and service blueprint drawing is the key to the implementation of customized D company service marketing strategy.These successful experiences, in the whole higher education equipment industry and education industry can make the appropriate reference and promotion.