Personalized Customized Marketing Strategy Tactics Of Textile Arts And Crafts

With the rapid development of society,the factors that affect the development of the textile arts and crafts industry have changed greatly.The homogeneity of the market competition and the development of marketing theory and the progress of science and technology have brought new changes.These changes make the traditional mass production and mass marketing mode increasingly are becoming ill-suited,meanwhile the individual customization of marketing is catering for these changes,which is expected to brings a new mode of business.The implementation of personalized custom marketing in the textile arts and crafts industry is worth researching.The paper is reviewed academia of customization marketing theory research results,analysis of the textile arts and crafts status,and then discusses the mode and the measures of implementing customization marketing in the textile arts and crafts industry,finally study the case.By the SWOT model,we analysis the facts of the customized marketing in the textile arts and crafts industry.Then discuss the implementation measure,these measures include the comprehensive analysis goal market,the quick flexible product strategy,the convenient channel strategy,the personalized custom whole process communication strategy.The research innovate the following contents: first on the basis of the customization marketing theory,then,giving the explaining of the "color woven" and "color woven patent technology" two concepts.The paper analysis the marketing future through the market survey and the experts interviews,and summarize the basic principle of the personalized customized marketing theory from the case learning.Finally,the significance and the measures of the implementing on personalized customization marketing discussed.The paper is trying to promote the application of personalized custom marketing in textile industry.