International financial center is an inevitable result of the development of eommodity eeonomy and the globalization of economies. And it also provided a platen for the growth of economic and finance of the country. Along with the shape of the eeonomic globalization and the fast development of international financial market, more and more countries pay attentions to the action of financial center. Global financial crisis, which were kindled by the Ameriean sub-mortgage crisis, are making change of the rivalry stanee of each intenational financial center of the world. The competition among international financial centers also becomes more vigorous. Forming and development of international financial center is a long proeess, all vitally related with eeonomic power, marketsize, financial environment, financial institution and political faetor, especially the marketsize, internationalization degree and environment factor are the key faetor that effeet an international financial center. The domestic and international scholars have carried on a lot of the theory searehes about the forming and shape of international financial center, but haven’t got a united conclusion. The rating system of the international financial center alse exist big difference. Because the contents of financial center rating is complicated or even incapable to quantize with precision due to lack of data. At the same time, the international financial centre rating contains certain subjective element, so this article aims at set up a subjective evaluation system on the competitiveness and attractiveness of international financial center. It is a kind of innovation in theory; it also provides a new train of thought and side added for international financial centre research.The purpose of this paper is to build up the international financial center development confidence index, and use the precious xinhua questionnaire data that obtained in recent years to do empirical research. By giving the financial markets, development, industry support, service level, the national environment proportion to build reputation index, then combine reputation and popularity indicators to get international financial center development confidence index. Using the data from xinhua news agency questionnaire, we can get45international financial centers develop confidence index. It is the first time to analysis the influence of geographical factors for evaluation on the international financial center. Through the above analysis by using development confidence index, we know that New York and London are indeed can be called the world’s two bigest financial centres. What is more, the status of Tokyo as an international finaical center fell. Represented by Shanghai, many emerging economies’financial center is growing fast. By focusing on analyzing the advantages and disadvantages of Shanghai as an international financial center, I put forward some suggestions from the personnel training, system construction, and financial innovation for Shanghai. |