Tourism Behavior Of College Students At The Background Of The Mobile Internet

In recent years, with the popularization and development of application software for smart phones and mobile,Internet with its localization, personalization, accessibility, convenience and instant connectivity to win more and more customers, and also changes in all aspects of people’s lives. Students as a tourist in a group of consumers,has the higher frequency of use the mobile Internet, and a deeper understanding of the mobile Internet, understanding the behavioral characteristics of this group of can be used to understand the behavior of other mobile Internet traveler’s features,it also provide mobile applications supplier a basis to improve the user experience for college students; allowing them to provide market segmentation based on user behavior characteristics, providing precise positioning products based on market and takes effective marketing measures;helping them understand the weak link of tourists travel, improving tourism services to enhance the quality of tourism services.I mainly used questionnaires to conduct research, the research contains:the analysis of students’travel destination choice, college mobile tourist information search behavior, travel way, temporal behavior analysis, college students use mobile Internet mobile Internet users change travel behavior analysis, and differences in their behavior on these basic characteristics of the individual analysis. By analyzing I got the following conclusions:The college students mainly prefer for folk landscape, where they can learn about the custom from different place. They mostly choose PC internet and mobile internet which contains more information with high quality on their searching behavior. And they more travel with friends and the outer province is the main destination. With the using of mobile internet, the behavior of tourists changes on tourist information sharing, tourism spending and tourism desire. They have stronger willingness to share tourist information, and stronger desire to have a tour and they believe that mobile internet can reduce travel expenses. The main reason is that in travel features real-time, mobile features mobile Internet provides a convenient "sun" tourism platform for information sharing and meet the psychological needs of show off their wealth communicate; mobile Internet increases the quantity and quality of information about travel, reduce information asymmetry, thereby reducing the cost of the travel process; as the willingness on the tour, the mobile Internet to obtain travel information in real time to increase the convenience of visitors to get tourist information, thereby reducing the perception of the tourism process risk, increased tourism will.