Analysis On Tourist Behavior Feature Of College Students Under The New Vacation Policy

From January1,2008, China began implementing a new leavesystem, from the past into the present concentration of vacationtimeshare, leisure time, a certain increase. The system wasannounced immediately by the widespread concern all sectors ofsociety, in which the new leave system will travel behavior ofuniversity students what kind of impact has become a topic ofconcern.This paper analyzes the tourist "Golden Week" of the statusquo, there are outstanding issues,"Golden Week" reform of thebackground and theoretical basis of the characteristics of the newleave system, through the university college students in ShanghaiTourism intention to release615copies of questionnaires, Studentsstudy the new leave system, tourist behavior, on the basis ofuniversity students drawn on the tourism market characteristics,namely, tourism expenditure rationalization of the wishes ofnormalized travel, popular, travel time decentralized, diversifiedforms of tourism, tourists FIT technology, travel contentpersonalized, college students or routes, travel mode change, travelnetwork. Shanghai university students showed that the changes intravel behavior: In the new leave system, under the influence ofcollege students quietly changing concept of travel demand, apursuit of diversity, humanity, a new leisure-oriented form oftourism enjoys popular support. This gave rise to the advent of thenew vacation "post-strategy", that is, market-oriented innovation in tourism development concept, the importance of tourism marketsegmentation, optimization of product development, expandtourism promotion channels, improve the public service system, toboost its tourism functions, focusing on high the quality of tourismexperience, expand and develop potential markets.