The Analysis On E-business Applied In The Special Agricultural Products In Lin’an City

Since in the1990of the20th century, gradually being applied to e-commerce, business,Government and other areas of people’s lives. Pecan is a major agriculture products with specialcharacteristics Lin’an, as traditional agriculture have shown some flaws, Lin’an nuts such as pecans ofcharacteristic agricultural products in a precarious position, How to combine e-commerce withagricultural products effective, Lin’an agribusiness increase efficiency, increased income for farmers, isto resolve the issue of the paper.By collecting secondary sources in this article, as well as field research, Lin’an agriculturalenterprises and e-commerce technology park bainiu country conducted a questionnaire survey offarmers to operate online stores, Lin’an government people to relevant departments to carry out criticalinformation interviews. Analysis Lin’an special agricultural products in the overall feasibility ofe-commerce applications, and field research data through statistical analysis of settled in Lin’andescription technology park and bainiu country management of enterprise e-commerce online shopfarmer’s problem, according to different e-commerce subjects and emerging issues, provide pertinentrecommendations and measures.Studies have shown Lin’an city problems in the enterprise: competitors increased e-commercetalent scarcity, decision-making thinking of the Internet change difficult, personalized marketing is notnotable. Problems in Lin’an city farmers: operation shop farmers educational level is not high, storagelevels not commensurate with the production, high cost of buzz. Lin’an city characteristic agriculturalproducts main problems of application of e-commerce are: leading enterprises driving force is weak;alternata region’s leadership under threat; Agricultural official website update slow; E-commercetransactions subject professional knowledge is low; Logistics distribution system is imperfect andinsufficient support from the government.According to the problems found measures from two aspects: from the government level: tostrengthen the construction of distribution center, the implementation of the three project, encourageelectricity business entrepreneurship, create characteristic industrial clusters of bilateral market, usingthe industrial platform management thinking; From the enterprise level: pay attention to thecharacteristics of agricultural products quality, strengthen the deepening degree of group enterprise, thedevelopment of mobile e-commerce platform, the city group buying activities, strengthen personneltraining, experience store opening line.