The Research On Investment Strategy Of Xinjiang QH Group

Investment will help promote the development of the enterprise, at the same time also has aguidance to the enterprises the most important function of business development mode andstructural adjustment. Before2008, xinjiang QH group change single industry business model,after five years of development, now facing management from the traditional to the moderntransformation, from investment promotion transformation to the optimal allocation of resources,the pursuit of scale transformation to the pursuit of benefits from the enterprise comprehensivetransition, and the enterprise investment management is lack of system and scientific planning, theexisting management mechanism and means there are shortcomings, already can not adapt to theneeds of the enterprise development and transformation.Based on the current situation of the development of xinjiang QH group, from2010to2012as the time period, using the modern financial management theory and strategy, from top tobottom. First of all, to xinjiang QH group investment management present situation is analyzed,summarized the successful experience of the investment management company and the existingproblems; Second, the company faces during the period of2010-2012environment are analyzed,and has carried on the development strategy of each industry, xinjiang is given before theinvestment strategy in the future design of zhenghai group;Again, this paper studies theinvestment strategy implementation safeguard measures, the investment strategy of investmentbenefit oriented management system construction are expounded. This paper study mainly adoptsthe literature analysis, qualitative and quantitative analysis, the combination of theory and practiceanalysis, comparative analysis, PEST analysis, SWOT, porter competitive analysis model, analysismethods, such as the main theoretical basis for the strategic management theory, investmenttheory.Finally, this article through to the related industry background, QH group development,investment environment and countermeasure analysis, fully considering the business processreengineering and their own characteristics of enterprise group, informationization, electronic,network, financialization influence on enterprise investment management system and mode,characterization, and the unprecedented competition under the globalization era, under the newsituation of QH group investment strategy.