Research On The Development Strategy Of Gansu Province Financing Guarantee Group Co.; Ltd

Gansu province financing guarantee Group Limited (hereinafter referred to as the "financing guarantee group") was founded in 2012 February, by Gansu province highway Aviation Tourism Investment Group Co., Ltd. (hereinafter referred to as the "provincial public air travel group") initiated exclusively state-owned legal person institution. Company to support small micro enterprise development as its mission, give full play to the functions of financing guarantee, in the promotion of local economic development, promote the growth of small and medium enterprises, government plays an important role in increasing employment and tax revenues, the key support "three agriculture" and many other aspects, is an important part of the financial system in Gansu province. In recent years, the rapid development of the financing guarantee industry at the same time, the industry appeared the illegal fund-raising lending and other illegal operation of chaos, industry is in a standard shuffle stage rectification and development stage of transformation and upgrading, how to maintain the company in the "new normal" economic sustainable development to serve the society, its development strategy is worth studying.This paper takes the financing guarantee group as the research object, research problems in the corporate development strategy, the introduction of Potter’s strategic competitive advantage theory, the quasi public product, the market failure theory, said the transactional cost theory as the theoretical basis, using PEST, Boston matrix, SWOT analysis and other related theoretical model, the study analyzed the financing guarantee group the external environment and internal environment, determine the strategic development of short-term, mid-term and long-term goals, to build the core competence framework, implementation plan of the company development strategy. I hope that through the analysis and study of this paper provides valuable information necessary for all levels of the company, the decision maker, eventually will develop financing guarantee group to become the domestic first-class large-scale financing guarantee group to provide theoretical support and help.