| In recent years, China’s tourism is booming trend, coastal tourism as an important branch of tourism has also been rapid development, has become a new economic growth point of China’s tourism industry. In coastal tourism as the basis, to carry out a comprehensive tourism development has become an important means of increasing competition in the coastal region.Quanzhou has a vast coastline, the ancient China’s major coastal cities. Facing increasingly fierce coastal tourism, how to build their own advantages and characteristics, the better for coastal tourism development, tourism has become a major concern in Fujian Province. In this context, this paper takes the theory of sustainable tourism development as the basis for the study of Quanzhou, document analysis and field survey, tourism infrastructure normative and empirical research methods such as the combination of coastal tourism in Quanzhou facilities and tourist market conditions adequate understanding of the problems of coastal tourism Quanzhou depth analysis of some of the advanced thinking of some developed areas of coastal tourism at home and abroad learn and mature experience, combined with the current actual characteristics of Quanzhou coastal tourism, explore the conditions and the embodiment of Quanzhou coastal tourism sustainable development of coastal tourism development and the depth of the specific operation has practical significance.Development of coastal tourism, compared with the developed countries there are still some gaps, with the progress and the improvement of people’s living standards of society, China’s tourism industry is bound to put forward higher requirements. Therefore, this article hopes to theory development and sustainable tourism development as a basis for solving the key issues put forward some countermeasures, hoping to contribute their little strength in both theory and practical applications for the development of coastal tourism in China. |