Research On The Practical Dilemma And Countermeasures Of The Sustainable Development Of Coastal Tourism In Rizhao City

The rapid development of coastal tourism has brought a series of problems to the tourism destinations.This paper chooses Rizhao as the field study to discuss the sustainable development of coastal tourism,and draws on the research methods of sustainable development of coastal tourism to provide a useful reference for the sustainable development of Rizhao coastal tourism.Rizhao comes from "the first light of sunrise shines first",is famous for "blue sky,blue sea,golden beach" all over the country.Shandong peninsula is one of the four "wonderland coast" cities,suitable for the development of coastal tourism.However,in the case of the rapid rise of tourism in coastal cities,the development of coastal tourism in Rizhao City is slower due to the problems of popularity and industry immaturity.How to realize the sustainable development of Rizhao coastal tourism has become a matter of great concern.The first chapter of this paper expounds the significance and background of Rizhao coastal tourism sustainable development and introduces the current research status of major scholars.The second chapter combines the research results of scholars to define the relevant concepts of coastal tourism in a scientific way,and then discusses the theoretical basis of this paper.The third chapter fully investigates the current situation of Rizhao's coastal tourism development,analyzes the content and influencing factors of Rizhao's coastal tourism sustainable development,and then expounds the realistic dilemma and causes of Rizhao's coastal tourism sustainable development.The forth chapter puts forward the countermeasures to realize the sustainable development of Rizhao coastal tourism from the perspective of government,consumers and enterprises.The main conclusions of this paper are:(1)Rizhao coastal tourism has a good base of tourists and communities for its sustainable development.(2)The predicament of sustainable development of Rizhao coastal tourism mainly includes ecological,economic and social dilemmas.(3)The sustainable development of Rizhao coastal tourism needs the participation of the whole society.(4)Measures to promote the sustainable development of Rizhao coastal tourism: First,the government constructs the good macroscopic safeguard system.Second,the society constructs the reasonable market.Third,the market builds good cooperation relationships.I hope to provide some help for the development of coastal tourism in Rizhao City in theoretically and practically.