Research On The Development Of Mobile Payment Service Of Commercial Banks In China

In recent years,with the development of Internet finance and the popularity of smart phones,mobile payment service has developed rapidly.As the characteristics of mobile payment service,it is portable,real-time and fast which can solve some problems that the traditional payment can not and improve the efficiency of the traditional business process.With the development of mobile payment service,It will become an integral part of people's lives in the near future.For commercial banks,mobile payment service has become a new bright spot for business;for the mass of consumers,using a mobile phone instead of cash,online payment instead of offline payment,.Mobile payment service will change the behavior of the consumer gradually,thus creating a payment revolution.This article begins with the theory of mobile payment service,and introduces the related concepts of mobile payment service and the main model of mobile payment service.Then,by presenting the development data of China's mobile payment service in 2016,It compares and analyzes the development of mobile payment service between commercial banks and the third party payment institutions.Meanwhile it presents China's commercial banks' problems in the development of mobile payment service.Next it uses the mobile payment service development case of China Minsheng Bank,making a detailed introduction about the mobile payment service developing results of China Minsheng Bank.At the same time,it draws inspiration and reference for other commercial banks in developing mobile payment in the future.Finally,on the basis of research of the mobile payment service business,combined with the current development of China's mobile payment service,it puts forward countermeasures and suggestions for the development of mobile payment services,including adjusting the commercial banks' mobile payment service thinking,optimizing structure of commercial bank mobile payment service products and changing commercial bank mobile payment service marketing strategy.Through analyzing the China's commercial banks' problems in developing mobile payment service,this article aims to puts forward the reasonable suggestions that fit China's commercial banks,so as to promote commercial banks develop rapidly in mobile payment service.However,because of the author's theoretical knowledge and social practice,there are still many shortcomings,which need to be further promoted in the future study and work.