Study On The Development Strategy Of Petroleum Equipment Manufacturing Industry In Dongying City

In recent years, the international oil price remains high; the oil producing countries of the world have increased their efforts to the exploration and development of oil, which stimulates investors to put money into oil exploration and development, leading to the arrival of a new petroleum investment peak. Driven by such a strong demand, the international oil equipment market becomes more active, and the demand for equipment is in large quantities.Located in the hinterland Shengli oilfield-China’s second largest oilfield, Dongying city is an oil industrial city famous for "oil city". As deepening of the Shengli oil field development and construction, petroleum equipment industry provides great technology support for oil field equipment in the process of growing. With the development of blue and yellow national strategy, it’s an inevitable choice for Dongying city to accelerate industrial upgrading, further enhance the level of the petroleum equipment industry development and build petroleum equipment manufacturing base in the world, so as to realize scientific development and lead the development.Faced with many opportunities, how to improve the level and take the opportunities to make a suitable development strategy to improve competitiveness of equipment manufacturing industry in Dongying city has become an urgent problem. Based on Dongying petroleum equipment manufacturing, the paper draws on other researches and makes an analysis of the internal and external environment of Dongying petroleum equipment manufacturing industry. Then, by using the SWOT, make development strategies for petroleum equipment manufacture industry in Dongying city, and put safeguards to ensure strategy implementation.