The Research Concerning Development Of Rural Tourism By Culture Drive Model

As the development of modern tourism and upgrade the new format, RuralTourism connotation with plural value is worth exploring. Rural tourism is not onlybased on agricultural tourism activities, but also is a kind of multi level especiallyas the leading tourism activity with culture. Since the theory deficiency of thefield on the true meaning of cultural capital as a factor of capital area, cause theseparation of rural tourism and cultural. The essence of tourism is a kind of culturalexchange, the tourists to experience and feel a kind of exotic or heterogeneousculture. Rural area as a tourist destination, the development of the tourism industryto show their cultural opportunities to the local community provides not only, alsobrought the challenge of dealing with culture shock. Need to rural areas in order tothe development of tourism industry, unique culture must be based on local have asthe core elements. Culture influences the formation of people’s values, thinkingmode and behavior mode, This paper attempts to demonstrate the culture resourcesof rural tourism and the capitalization of these resources based on the coreattraction of rural tourism——“the village nature” and also based on “the CultureMan” hypothesis of the demander of rural tourism; to make the correspondingweights of cultural capital into the rural tourism field in the view of the capital ineconomic analysis, so as obtaining a new perspective of the development of ruraltourism economic: In the rural tourism production process to the cultural drive, amain factor of production is the cultural capital, the cultural capital concept theprinciple of production and rural tourism organization or standard based on, therural tourism in cultural capital can be produced by endogenous growth in the formof investment, utilization by CDE model, realize the connotation of tourismeconomic development.