Research Into The Development Of Broadband Business Under The Background Of The Mergence Of Three Networks

The three-network convergence is an important part of the national broadbandstrategy which is a leading of the broadband strategy. If there is no three-networkconvergence, the national broadband strategy would meaningless. The acceleration ofthree-network convergence is beneficial for researching and implementation of the"broadband strategy". It is include strengthen the network construction and renovation,as well as promote the application of mobile multimedia broadcasting TV, mobile TVand digital TV, broadband Internet. However, IPTV, Mobile TV and other businessdevelopment needs the support of high-quality bandwidth. The latest data show thatthe world’s largest CDN service provider Akamai public the latest date showed thatthe fourth quarter of2014the world’s average speed by39%, up to4.7Mbps. Averageconnection speed of the fastest growing country or region in South Korea, Japanranked third. Mainland China’s broadband speeds of4.2Mbpsand rank in90which isnot consistent with the national position. In the background of three-networkconvergence, the space for development of broadband services is enormous. In linewith this, researching the development of broadband services in the background ofthree-network convergence has important practical meaning.This paper focus on the combination of theoretical and practical, take Changshatelecommunications for example, analyze in the background of three-networkconvergence, the change of the internal and external environment as well as demandthat the Changsha telecommunications faced. This paper adopt the Porter’s five forcesmodel to summarize the industrial environment faced by Changshatelecommunications and study the opportunities, threats, strengths and weaknesses ofChangsha Telecommunications.Specifically，This article is divided into six chapters，Chapter One outlines thebackground, purpose and significance of the study, what’s more, put forward, theresearch framework. Second chapter analyzes the situation and development trend ofbroadband services under the background of the three-network convergence. ChapterIII Analysis of the environment faced by the Changsha telecommunications in thethree-network environment. Chapter IV presents the Changsha telecommunicationsand broadband business development strategy in the three-network convergence. Thefifth chapter shows security strategies of ChangSha telecommunication and broadbanddevelopment strategy for the implementation. Finally, is the summary of the articlewhich points out the innovative achievements and innovation theory of the full text. Practical implications: first, for the broadband telecommunications enterprisescope with the triple play development strategy research provides the objective basisand cutting edge information. Second, in combination with the actual situation ofchangsha telecom broadband, for Changsha telecommncations broadband deal withtriple play competition provides practical reference. Third, this topic mainly exploresthe Changsha telecommncations broadband business the development of the three netsfusion strategy and specific measures, for the broadband telecommunicationsenterprises the development of the triple play has a certain practical guidingsignificance.The purpose of this study is to explore under the background of triple play,Changsha telecommncations broadband business how to seize the opportunity, betterand more accurately to the challenge, develop a broader in the new competitivelandscape of broadband, hope on the business development of Changshatelecommncations and even whole telecom enterprises play a certain guidingsignificance. Therefore, this topic is of important theoretical significance andpractical significance.